Implementasi Pelatihan Kewirausahaan Digital Berbasis Participatory Action Research untuk Meningkatkan Literasi Kewirausahaan dan Digital Siswa SMA/Aliyah di Kecamatan Lumbang, Probolinggo
DOI:
https://doi.org/10.38073/madanika.v1i02.3750Keywords:
kewirausahaan digital, participatory action research, literasi digital, literasi kewirausahaan , pendidikan menengahAbstract
Abstract
The development of digital technology demands that the education sector prepare young generations who are not only technologically literate but also possess entrepreneurial competencies. This study aims to analyze the implementation of digital entrepreneurship training in improving entrepreneurial and digital literacy among high school/Islamic senior high school students in Lumbang District, Probolinggo. This research employs a Participatory Action Research (PAR) approach carried out in three stages: planning, implementation, and reflection. The research subjects consisted of 40 students selected based on interest and teacher recommendations. Data were collected through observation, interviews, focus group discussions, and entrepreneurial and digital literacy tests conducted before and after the training. Data analysis was performed using descriptive-comparative and thematic methods. The results showed a significant increase in students' entrepreneurial and digital literacy, with an average score improvement of 38.2%. Students were able to create online stores on e-commerce platforms, manage digital promotional content, and understand basic financial management. In addition to enhancing technical skills, the training also fostered the growth of self-confidence, independence, and entrepreneurial motivation. This study concludes that a participatory and technology-based training model is effective in developing digital entrepreneurial competencies at the secondary education level and can serve as a reference for the development of digital-based entrepreneurship curricula in schools.
Keywords: digital entrepreneurship, participatory action research, digital literacy, entrepreneurial literacy, secondary education
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