Lifestyle construction on Instagram media on consumer behavior of students at the Faculty of Da'wah and Communication

Authors

  • Syarifah Difta Putri irdiana Syarifah Universitas Islam Negeri Sumatera Utara
  • Tengkuu Walisyah Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.38073/wasilatuna.v7i02.1734

Keywords:

Sosial Media, Instagram, Perilaku

Abstract

ABSTRACT

Teenagers' playtime and study time, especially students, are influenced by advances in communication technology, both positively and negatively. Students use social media to communicate with friends, share homework, play games, and/or fill their free time, to do college assignments. This study aims to examine how students of the Islamic Communication and Broadcasting Study Program at UIN Sumatera Utara use Instagram in their daily lives related to the wasteful behavior of students. The method used in the study is qualitative carried out through observation by conducting direct observations, interviews conducted through interaction, and documentation made in references from literature related to the focus of the study. The results of the study indicate that Instagram plays an important role in shaping the lifestyle of consumptive students. Students are often influenced by content that displays a luxurious lifestyle, which encourages them to shop for unnecessary items and try to display an ideal image on social media. This finding is consistent with the theory of social construction which states that social media users can create reality through interaction on the platform. This study highlights the use of Instagram social media which can influence student behavior that tends to be consumptive, although this is not entirely a problem caused by the presence of social media in the current era.

Keywords: Social Media, Instagram, Behavior.

Downloads

Download data is not yet available.

References

com, M. L. (2024, Februari 24). Popularitas Media Instagram dikalangan Remaja .

Bungin, B. (2008). Konstruksi Sosial Media Massa. Jakarta: Kencana Prenada Media Group.

Bungin, Hidayat. (t.thn.). Sosiologi Komunikasi Massa. Jakarta: Prenada Media Grup.

Dennis, Nina. (2023). Pengaruh Media Sosial Instagram terhadap Konstruksi Realitas Sosial. Jurnal Sosial Dan Humaniora, 3.

J, M. L. (2000). Metode Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya.

Khrishananto, Riki . (2021). Pengaruh Intensitas Penggunaan Media Sosial Instagram dan Konformitas Terhadap Perilaku Konsumtif di Kalangan Generasi Z . Psikoborneo Jurnal Ilmiah Psikologi .

Lubis, M. S. (2019). DAMPAK KOMUNIKASI DAN PERUBAHAN SOSIAL BAGI PENGGUNA INSTAGRAM. Jurnal Warta Edisi : 55.

Mahendra, B. (2019). Eksitensi Sosial Remaja dalam Instagram. Jurnal Visi Komunikasi, 2.

Mahendra, B. (2019). Eksitensi Sosial Remaja dalam Instagram . Jurnal Visi Komunikasi.

Ni'amulloh, Nouval, Andhita. (2023). Perubahan Sosial dan Pengaruh Media Sosial Tentang Peran Instagram dalam Membentuk Identitas Diri Remaja. Jrunal Penelitian Pendidikan dan Bahasa.

Nursalam, J. A. (2019). Konstruksi Sosial Media Komunikasi Instagram terhadap Pola Pikir Perilaku Mahasiswa Pendidikan Sosiologi . Makassar: Jurnal Equilibrium Pendidikan Sosiologi.

Santoso, P. (2019). KONSTRUKSI SOSIAL MEDIA MASSA. Al- Balagh, 2.

Setiadi, A. (2020). PEMANFAATAN MEDIA SOSIAL UNTUK EFEKTIFITAS KOMUNIKASI. 2.

Sianipar, E. A. (2021). Instagram sebagai Pengaruh Kuat dalam Transformasi Gaya Hidup Mahasiswa. JUDGE : Jurnal Hukum, 2.

Sitompul, P. (2018). Konstruksi Realitas Peran KPK dalam Pemberitaan Online terkait Kasus Korupsi. Konstruksi Realitas, 3.

Sri Dita Ayu Anggraini, Maria Agatha Sri Widyanti Hastuti. (2023). PENGARUH MEDIA SOSIAL INSTAGRAM DAN GAYA HIDUP TERHADAP PERILAKU KONSUMTIF MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI UNIVERSITAS BHINNEKA PGRI TULUNGAGUNG TAHUN AKADEMIK 2022/2023. JURNAL ECONOMINA, 2.

Wahyuni, Nurul Yohana, Ana, Hidayat, Riski. (2022). Implikasi Media Sosial (Instagram) pada Gaya Hidup di Kota Banjarmasin . Jurnal Riset Inspirasi Manajemen dan Kewirausahaan.

Downloads

Published

08-08-2024