APPLICATION OF QAULAN BALIGHA COMMUNICATION PRINCIPLES BY USTADZ FELIX SIAUW ON THE YOUTUBE CHANNEL

Abstract

ABSTRACT
In the current digital era, social media platforms such as YouTube have become a very effective
medium for disseminating information and da'wah. This research analyzes the application of the
principles of qaulan baligha communication by Ustadz Felix Siauw in content published on his
YouTube channel. Qaulan Baligha is one of the principles of communication in Islam which has four
signs: words that touch the heart, contain wisdom, fluency in speaking and the choice of words that
are easy to understand which emphasizes clarity and accuracy. The aim of this research is to
determine the application of Qaulan Baligha communication principles carried out by Ustadz Felix
Siauw and to provide knowledge that Islamic communication principles can be applied efficiently
and the importance of clear and appropriate communication in conveying da'wah messages through
digital media. This research uses a qualitative approach, descriptive content analysis method. Data
collection was carried out by means of non-interactive participant observation, coding and
documentation. Then the data was analyzed using data reduction techniques, data presentation and
drawing conclusions for the entire research carried out. The subjects in this research were preaching
videos uploaded on Ustadz Felix Siauw's YouTube channel with the titles "How to be enthusiastic
about life", "Tips & Tricks on how to stay istiqomah" and "Sinful but successful". The results of the
analysis show that Ustadz Felix Siauw consistently applies Qaulan Baligha principles in various
aspects of his communication and preaching delivered in language that is straightforward, precise
and easy to understand and is able to reach audiences from various backgrounds.
Keywords: Islamic Communication, Qaulan Baligha, Ustadz Felix Siauw, Youtube