Strategic Public Relations Management through Community Da’wah Practice (PDM) in Enhancing Educational Quality
DOI:
https://doi.org/10.38073/aijis.v4i2.4847Keywords:
Public Relations Management, Educational Quality, Madrasah, Community Da’wah Practice, Stakeholder EngagementAbstract
This study examines the implementation of public relations management through the Community Da’wah Practice Program (PDM) in improving educational quality at Madrasah Aliyah Nurul Huda al-Banat Kapongan Situbondo. The research is grounded in the importance of education as a strategic instrument for national development and the role of madrasahs in integrating academic and religious values. Using a qualitative intrinsic case study approach, data were collected through observation, in-depth interviews, and documentation, involving school leaders, public relations staff, teachers, students, and community members. The findings reveal that public relations management is conducted systematically through planning, organizing, actuating, and controlling, with emphasis on internal and external communication. The PDM program serves as an innovative medium that strengthens students’ communication skills, leadership, and social awareness while simultaneously enhancing public trust and institutional image. However, challenges remain in terms of structured planning, documentation, and evaluation systems. Overall, the study concludes that strategic and integrated public relations management significantly contributes to improving educational quality, particularly in strengthening stakeholder satisfaction, community engagement, and institutional credibility.
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