Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam

Lifestyle construction on Instagram media on consumer behavior of students at the Faculty of Da'wah and Communication

Syarifah Difta Putri irdiana Syarifah — 2024-08-08

ABSTRACT

Teenagers' playtime and study time, especially students, are influenced by advances in communication technology, both positively and negatively. Students use social media to communicate with friends, share homework, play games, and/or fill their free time, to do college assignments. This study aims to examine how students of the Islamic Communication and Broadcasting Study Program at UIN Sumatera Utara use Instagram in their daily lives related to the wasteful behavior of students. The method used in the study is qualitative carried out through observation by conducting direct observations, interviews conducted through interaction, and documentation made in references from literature related to the focus of the study. The results of the study indicate that Instagram plays an important role in shaping the lifestyle of consumptive students. Students are often influenced by content that displays a luxurious lifestyle, which encourages them to shop for unnecessary items and try to display an ideal image on social media. This finding is consistent with the theory of social construction which states that social media users can create reality through interaction on the platform. This study highlights the use of Instagram social media which can influence student behavior that tends to be consumptive, although this is not entirely a problem caused by the presence of social media in the current era.

Keywords: Social Media, Instagram, Behavior.

The Values of Dakwah in the Film Siksa Neraka as a Means to Enhance Public Spiritual Awareness

Putri Aulia Andita — 2024-10-18

Film is an audiovisual communication medium that not only provides entertainment but also conveys information and resonates emotionally with its audience. Additionally, film is part of mass communication media and is often used as a medium to depict the social life of a community. As one of the characteristics of mass media, film is one of the most effective communication tools. Essentially, film screenings are used in media studies as a means to deliver social, cultural, and other messages. The purpose of this research is to clarify the values of dakwah as messages contained in the film Siksa Neraka directed by Anggi Umbara. The approach used in this research is a qualitative approach with a descriptive method. The data used in this research consist of documents in the form of video files of the film Siksa Neraka and data from various sources relevant to the study. The subject of this research is the film titled Siksa Neraka, directed by Anggi Umbara. This study investigates the dakwah values contained in scenes from the film. The subject of the study is the scenes in the film Siksa Neraka that contain dakwah values in the form of messages related to creed (aqidah), Islamic law (sharia), morality (akhlaq), and worship (muamalah). Based on the findings, there are 57 scenes in the film Siksa Neraka, but not all of them contain messages with dakwah values. The dakwah values as messages in the film Siksa Neraka are found in 34 messages spread across 57 scenes. There are 9 messages on aqidah, 12 messages on sharia, 3 messages on muamalah worship, and 10 messages on akhlaq.

Analysis Semiotic of the Movie Siksa Neraka By Anggy Umbara (Semiotic Analysis of Charles Sanders Pierce)

Khafita Aini Khafita — 2024-08-08

ABSTRACT

The film can be used in preaching. This research aims to analyze the preaching messages in the movie "Siksa Neraka" by Anggy Umbara using Charles Sanders Peirce's semiotic approach. The research method used is qualitative. Data were analyzed through three main components: sign, object, and interpretant. The analysis results show that the film "Siksa Neraka" conveys various important preaching messages through visual symbolism and dialogue between characters. Some identified preaching messages include prohibitions against speaking harshly to parents, delaying prayers, inviting and committing sinful acts, committing adultery, cheating, gambling, slandering, and committing suicide. This film effectively conveys preaching values through the use of meaningful signs that can influence viewers to reflect on and improve their behavior. This research reveals how the film conveys moral messages and emphasizes the importance of visual media in educating and spreading religious values.

Keywords: Dakwah, Movie, Punishment, Hell

Da'i Da'wah Method in Instilling Moral Values Anti-Promiscuity for Adolescents in Hutarimbaru Village

DEWI RAHMADANTI RAHMADANTI — 2024-08-08

ABSTRACT

Moral is an important position in Islam. A Muslim must be able to understand and apply good moral values in everyday life. Moral values are a form of realization of one's character. The rapid development of the times causes da'wah in adolescents as a challenge and requires systematic methods in instilling moral values. This study aims to examine and find out the da'wah method used by da'i in instilling anti-free promiscuity moral values in teenagers in Hutarimbaru SM Village, Mandailing Natal Regency. The type of research used is a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. The research subjects consisted of da'i, teenagers, and local community leaders. The results showed that there was a moral decline in teenagers in Hutarimbaru SM village, Mandailing Natal Regency. Some teenagers are affected by promiscuity that causes damage to moral values such as smoking at a young age, drugs, bullying, and early marriage, and there are even teenagers who are imprisoned. Furthermore, don't use da'wah methods of matzah, mujadalah, and personal approaches in conveying moral messages to instill moral values against promiscuity in teenagers in Hutarimbaru SM village.

Keywords: Da'wah Method, Moral, Teenagers

UMSU FM'S Communication Strategy on the Talk Show Prevent HIV Ending Aids To Develop Existence In the Digital Era

Sherly Alfina — 2024-08-09

ABSTRACT

In the current digital era, how can Radio 91.6 UMSU FM's communication strategy in its talk show content ''Prevent HIV, End AIDS'' be optimized to expand its audience reach and maintain its relevance amidst increasingly fierce media competition? This research was conducted using a qualitative descriptive method. This research was conducted on Radio 91.6 Umsu FM, by looking for valid data and information about how Umsu radio is developing its existence in the current digital era with one of its programs, namely the Prevent HIV End AIDS Talkshow. This program was presented by the North Sumatra KPA for outreach via radio and also includes a program that educates the public so that they have awareness of handling HIV AIDS, therefore it has become a weekly broadcast on radio specifically for the community, teenagers, and HIV AIDS sufferers. Indeed, technological advances should be used as a means for the development of media so that it is not left behind by other competitors. The results of the effects on communication strategies include cognitive effects, affective effects, and conative effects that make information heard more and more.

Keywords: Media Strategy, Existence, Radio 91.6 UMSU FM.

Delivery of Islamic Da’wah Through Instagram Reels on The @Adihidayatofficial Account Towards Teenagers' Awareness in Reading the Quran

Dhia Istiqomah — 2024-08-07

Many teenagers suffer losses because they are reluctant to read the Quran and are more immersed in the world. This research was carried out to determine the delivery of Islamic da’wah through Instagram reels on the @adihidayatofficial account regarding teenagers' awareness of reading the Quran. The method used in this research is a qualitative method with a descriptive approach. The data sources for this research are documents, video reels posted by Ustadz Adi Hidayat's Instagram account (@adihidayatofficial). Data analysis in this research is connected to relevant theories and is related to dawah media, da'wah messages, and also new media. The results of this research are that there are three pieces of evidence that Islamic da’wah through Instagram reels on the @adihidayatofficial account are able to provide awareness to teenagers in reading the Quran, namely the urgency of Islamic da’wah on Instagram social media, the existence of naqli and aqli arguments, and Ustadz Adi Hidayat's Instagram reels.

APPLICATION OF QAULAN BALIGHA COMMUNICATION PRINCIPLES BY USTADZ FELIX SIAUW ON THE YOUTUBE CHANNEL

Nurul Hidayat — 2024-07-27

ABSTRACT
In the current digital era, social media platforms such as YouTube have become a very effective
medium for disseminating information and da'wah. This research analyzes the application of the
principles of qaulan baligha communication by Ustadz Felix Siauw in content published on his
YouTube channel. Qaulan Baligha is one of the principles of communication in Islam which has four
signs: words that touch the heart, contain wisdom, fluency in speaking and the choice of words that
are easy to understand which emphasizes clarity and accuracy. The aim of this research is to
determine the application of Qaulan Baligha communication principles carried out by Ustadz Felix
Siauw and to provide knowledge that Islamic communication principles can be applied efficiently
and the importance of clear and appropriate communication in conveying da'wah messages through
digital media. This research uses a qualitative approach, descriptive content analysis method. Data
collection was carried out by means of non-interactive participant observation, coding and
documentation. Then the data was analyzed using data reduction techniques, data presentation and
drawing conclusions for the entire research carried out. The subjects in this research were preaching
videos uploaded on Ustadz Felix Siauw's YouTube channel with the titles "How to be enthusiastic
about life", "Tips & Tricks on how to stay istiqomah" and "Sinful but successful". The results of the
analysis show that Ustadz Felix Siauw consistently applies Qaulan Baligha principles in various
aspects of his communication and preaching delivered in language that is straightforward, precise
and easy to understand and is able to reach audiences from various backgrounds.
Keywords: Islamic Communication, Qaulan Baligha, Ustadz Felix Siauw, Youtube

Mamah Dede's Communication style in conveying da'wah message in the mama and AA action program in indosiar

Jarosim Simbolon — 2024-08-06

ABSTRACT
This research examines the communication style employed by Mamah Dedeh, a preacher, in delivering sermons utilizing the Tubbs and Moss communication style theory approach. Preachers should be mindful of their communication style when delivering da'wah messages. Utilizing different communication methods has the potential to enhance the significance within an individual's subconscious mind. The chosen communication channel must possess the capacity to preserve the message while also being easily retained by the general population. This study employs a qualitative methodology to analyze Mamah Dedeh's communication style using certain methodologies. The data acquisition technique was conducted by duplicating lectures from YouTube. The collected results indicate that the communication style employed consists of The Controlling Style and The Structuring Style.

Persuasive Communication strategy of ustadz Ali Sati in increasing the enthusiasm for learning hadith knowledge of male students at the al Kautsar al akbar islamic boarding school in medan

azbar Rifa'i — 2024-08-07

^{Three factors contribute to male students' decreased interest in studying Hadith at Pesantren Al Kautsar Al Akbar: the first is the lack of inventiveness on the part of ustadz in promoting learning, the harsh sanctions that are applied, and the dull Pesantren curriculum. Among the Ustad that instruct in the Al Kautsar Al Akbar Islamic Boarding School in Medan is Ustad Ali Sati. Pondok Pesantren Al Kautsar Al Akbar was founded in 1985 and is situated at 264 Jalan Pelajar Timur in Medan, North Sumatra. In this study, a qualitative, descriptive strategy was employed. Techniques for gathering data include recordkeeping, interviewing, and observation. Based on the study's findings, the researcher spoke with Ustadz Ali Sati, who shared information about persuasive communication techniques to boost male students' interest in studying hadith science at Al Kautsar Al Akbar Islamic Boarding School in Medan. The researcher also obtained the information required by the researchers, and the study's findings can be backed up by written data. In this discussion, the researcher provides an overview based on the research findings. In the implementation of Ustadz Ali Sati's communication strategy in increasing the enthusiasm for learning hadith science for male students, he has three models which are able to make students enthusiastic about learning hadith science: Constructivism Model, Cognitive Model, Jigsaw Model.}

Behavior Patterns in Consuming and Disseminating News and Information in Uinsu Male and Female Students

Arif Indra Hasan Hrp — 2024-08-08

The objective of this study is to examine and determine how male and female students at the State Islamic University of North Sumatra (UINSU) behave differently in terms of how they consume and share news and information. A quantitative survey with 100 participants from 8 faculties is the methodology employed. SPSS version 25 was used to process the data, and one-way ANOVA was used for data analysis. A questionnaire intended to assess news and information consumption and dissemination was used to gather data. The one-way ANOVA analysis's value of 0.401, which is greater than 0.05, indicates that there is no discernible difference between male and female UINSU students' news and information consumption and dissemination behavior patterns.

Rosé All Day Brand Communication Strategy in Facing the Boycott Issue

Bidi Ashri Meidini — 2024-08-08

ABSTRACT

This research aims to analyse the communication strategies used by the Rosé All Day brand in dealing with the boycott issue, specifically related to the controversy involving one of its founders. This research method uses a descriptive qualitative approach with a literature review to analyse effective communication strategies in managing controversial issues. The research involved collecting and analysing literature related to crisis communication strategies, public relations, and brand management. The results of this study indicate that as a local brand company in the Indonesian cosmetics industry, it faces serious challenges in managing boycott issues. Through the analysis of communication strategies, this research identified several strategies that were effective in managing the boycott issue, including: improving relationships with the public, responding quickly, establishing positive partnerships, and prioritising accurate two-way communication. In addition, this research also analyses Rosé All Day Cosmetics' brand communication strategies on social media, especially Instagram and TikTok. These strategies include the use of creative content, interaction with followers, positive campaigns and collaboration with influencers. The findings of this study provide more understanding of effective communication strategies in dealing with controversial issues for similar companies. The results may also provide valuable insights for public relations practitioners and brand managers in managing reputational crises related to sensitive issues in competitive markets.

Keywords: Boycott, Cosmetics Brand, Instagram, Communication, TikTok.

KUA's Communication Strategy in Revitalizing the Strengthening of the Marriage Record Program

Dina Puspita Sari — 2024-08-08

ABSTRACT

The purpose of this study is to describe how the communication strategy applied in the Religious Office (KUA) in revitalizing the strengthening of the marriage record program in Percut Sei Tuan District, Deli Serdang Regency. This study uses a qualitative research method with a descriptive approach. The location of this research is the Office of Religious Affairs located on Jln. Besar Tembung No. 34, Percut Sei Tuan District, Deli Serdang Regency. The data used in this study is secondary data, in the form of policy archives and communication strategies in KUA, Percut Sei Tuan District, Deli Serdang Regency. Primary source, by conducting an in-depth interview with the head of KUA, Mr. Drs. Ahmad Sayuti Hasibuan, MA and Mrs. Nuriastusya'diah, SE. M. Si as the staff/general executor at KUA Percut Sei Tuan Deli Serdang Regency. Data collection techniques through observation, interviews, and documentation. The results of the study show that the strategy used by the religious office in Percut Sei Tuan District, Deli Serdang Regency, to revive and improve the marriage registration program. As everyone knows, socialization is the process by which norms, values, and behaviors are passed down from one generation to the next in a group or community. The KUA revitalization strategy is carried out to improve the strengthening of the program at KUA Percut Sei Tuan Deli Serdang Regency and the socialization of prospective brides.

Keywords: Communication Strategy, KUA, Program Revitalization.