Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam

Digital Public Opinion and Infrastructure Framing in the Bandar Lampung Cable Car ProjectAccount@Lampung

2026-05-23T14:19:44+00:00

This study aims to analyze the perceptions of Bandar Lampung City residents toward news coverage of the cable car project on the Instagram account @lampung. The development of digital communication technology has transformed social media, particularly Instagram, into a digital public sphere that shapes public opinion regarding local government development policies. This research employed a qualitative descriptive approach using a netnographic method through online observation and screen capture techniques. The data consisted of public comments on three posts related to the cable car project published between February and July 2025, which were classified into positive, negative, and neutral perceptions. The findings indicate that public perception was predominantly negative, accounting for 89.9% of the total comments. In the post with the highest level of interaction (May 23, 2025), there were 4,310 negative comments (93.3%), 45 positive comments (1.0%), and 312 neutral comments (6.7%). Negative perceptions were driven by concerns regarding inappropriate development priorities, potential environmental impacts, lack of project transparency, and low public trust in the government. Meanwhile, positive perceptions emerged from expectations of increased tourism, regional economic growth, and the strengthening of Bandar Lampung City’s image.These findings reinforce the relevance of framing and agenda-setting theories in explaining the dynamics of public opinion on social media and provide practical implications for local government public communication strategies in the digital era.

Visual Branding of Warkop Kandang Ayam: Constructing an Aesthetic Social Space Image on Instagram

2026-07-05T09:32:43+00:00

This study analyzes Warkop Kandang Ayam's visual branding strategy in building an aesthetic social space image through Instagram. In the digital media era, visual communication plays a crucial role in shaping brand identity, audience perception, and social interactions in online spaces. Instagram is not only utilized as a promotional platform, but also as a medium for constructing social meaning and visual experiences. This study uses a descriptive qualitative approach with a case study method. Data were collected through in-depth interviews, non-participant observation, and documentation of Instagram content, including feeds, Reels, captions, and audience interactions. The findings show that Warkop Kandang Ayam consistently applies a warm visual feel, natural photography style, spatial composition, and communicative digital narratives to create a comfortable and aesthetic brand image. Audience interactions through comments, likes, and shares also strengthen the construction of brand identity in the digital communication space. These findings support the theory of Computer-Mediated Communication, particularly the concept of selective self-presentation in building a digital identity through curated visual communication. This study contributes to communication and media studies by explaining how Instagram-based visual branding can transform a local coffee shop into an aesthetic social space in contemporary digital culture.

Keywords: Aesthetic social space, Visual branding, Computer-Mediated Communication, Digital communication, Instagram.

Cultural Negotiation: NGO Strategies in Handling Sexual Violence in Islamic Boarding Schools

2026-05-09T03:36:14+00:00

This study addresses the critical issue of sexual violence within Islamic boarding schools in Jombang, a region recognized as the “City of Santri.” The research aims to analyze the public relations strategies employed by the Women’s Crisis Center (WCC) Jombang in navigating the complex socio-cultural landscape of these religious institutions to prevent and handle sexual abuse. Utilizing a qualitative descriptive approach with a case study design, data were gathered through in-depth interviews with WCC’s advocacy and counseling staff, as well as pesantren leaders, supplemented by documentation of strategic policies. The analysis is framed within the Relationship Management Theory, assessing dimensions of trust, commitment, satisfaction, and control mutuality. The findings reveal that WCC Jombang successfully implements a “cultural negotiation” model through theological framing, recontextualizing gender-based advocacy into Islamic principles such as Mubadalah and Maqashid Syariah. Furthermore, the establishment of participatory Standard Operating Procedures (SOP) demonstrates a transition from institutional resistance to collaborative partnership. This research contributes to Islamic communication studies by demonstrating how strategic communication can bridge universal human rights with local religious traditions. It emphasizes that effective advocacy in sensitive environments relies on trust-building, linguistic adaptation, and respect for hierarchical authorities.

Communication Strategy of Pondok Pesantren Putri Walisongo in Building Santri Creativity Through Musabaqah Hifdzil Qur'an

2026-07-08T13:08:07+00:00

This study examines the communication strategies employed by Pondok Pesantren Putri Walisongo Cukir Jombang to foster santri creativity through Musabaqah Hifdzil Qur’an (MHQ). While previous studies have focused on tahfidz coaching and tilawah performance, the role of structured communication in developing creative capacities remains underexplored. This research employs a qualitative descriptive approach, collecting data through semi-structured interviews, participatory observation, and documentation with the kyai, MHQ coach, administrators, and five active students. Data were analyzed using Miles and Huberman's interactive model, validated through source, technique, and time triangulation. Findings reveal a multi-layered communication strategy including collaborative planning, intensive interpersonal mentoring, sustained training cycles, Islamic value-based motivation, flexible individualized coaching, and institutional coordination with formal schools. These practices cultivate disciplined Qur’anic creativity, reflected in memorization management, Qur’anic recitation exploration, individual talent development, mental resilience, and a supportive learning environment. This study contributes to Islamic communication scholarship by conceptualizing MHQ coaching as a value-based communicative ecosystem. Its implications extend to similar religious education contexts globally, including tahfidz programs in Southeast Asia and the Middle East.

Educative Communication Style of @dailyhaid in Women’s Fiqh Literacy Among Generation Z

2026-07-06T02:38:12+00:00

The increasing use of social media has transformed Islamic communication, particularly in delivering women’s fiqh education to Generation Z. This study aims to analyze the educative communication style employed by the Instagram account @dailyhaid in promoting women’s fiqh literacy among Generation Z. Using a qualitative case study with a digital ethnography approach, data were collected through virtual observations of Instagram content, audience interactions, and in-depth interviews with the account founder and eight Generation Z followers. The findings reveal that @dailyhaid applies an educative communication style characterized by empathetic, assertive, and non-judgmental communication. Religious messages are presented through simple language, visual infographics, and interactive features that encourage audience participation and create a psychologically safe learning environment. These communication practices improve followers’ understanding of women’s fiqh, increase emotional comfort when discussing sensitive religious issues, and strengthen confidence in applying Islamic teachings in everyday life. This study contributes to Islamic communication studies by proposing empathetic assertive digital da’wah as a communication model for discussing sensitive women’s fiqh issues through digital media, highlighting the importance of combining clear religious guidance with empathy and participatory communication to enhance religious literacy among Generation Z.