Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam

Project-Based Learning as a Method to Strengthen Communication: Students' Insights in Business English Education

2025-01-22T04:07:18+00:00

This study examines students' perceptions of Project-Based Learning (PBL) in the "English for Business communication" course at Universitas Bhinneka. PBL, a student-centered approach, engages students in meaningful projects, promoting skills like collaboration, communication, problem-solving, and critical thinking. The course was divided into three phases: Product Identification and Presentation, Business Communication via Email, and Field Observation and Product Promotion. The study involved 30 second-semester Economics Education students, utilizing questionnaires to gather data.

Findings indicate that students found PBL to be an effective and engaging teaching method. The activities helped them develop public speaking, formal writing, and professional communication skills. The hands-on nature of PBL allowed students to apply theoretical knowledge in real-world contexts, particularly in business scenarios. They appreciated the practical applications of their tasks and the opportunity to work collaboratively with peers, which enhanced their learning experience. While some challenges, such as the need for careful planning and adequate resources, were noted, students generally reported increased motivation and engagement. The study concludes that PBL is a valuable method for teaching English in a business context, providing practical and relevant learning experiences.

An Examination of Refressive Da'wah in Khaled Aboe El-Fadl's Perspective on the Implementation of Qanun Syariah in Aceh

2024-12-26T03:31:22+00:00

The implementation of Qanun Syariah in Aceh is considered something of a dilemma. On the
one hand, the implementation of the Qanun is considered to violate the provisions of Indonesian
positive law, on the other hand, in the process of implementing the Qanun, the Al-Quran and
Hadith are used as a basis, and it contains repressive da'wah, da'wah by making the
government the perpetrator of structural da'wah, which can pressure the public to obey the
teachings. Islam. This research uses a qualitative method which is research that focuses on
activities, relationships, situations and conditions in the field. In carrying out this research, the
author went directly to institutions related to the implementation of Qanun Islamic Sharia in
Aceh, such as: Wilayatul Hisbah, Islamic Sharia, Governor, DPRA, MPU, Ministry of Law
and Human Rights. The results of this research state that Qanun Syariah according to Khaled
Abou el Fadl is a contemporary form of da'wah that is included in government structures.
Banda Aceh has the authority to carry it out in accordance with the legitimacy of the State.

Volunteer Therapeutic Communication for Mount Semeru APG (Hot Cloud Fall) Disaster Survivors

2025-01-07T02:03:35+00:00

Abstract

The potential for disasters in Indonesia is still quite high, especially in disaster potential areas, on December 4, 2021, the Mount Semeru APG (Hot Clouds Fall) disaster occurred which resulted in 48 deaths of people and damage to several areas around Mount Semeru which required 10,158 people to evacuate. The Mount Semeru APG disaster has received treatment from the government and social institutions. One of them is Laznas LMI which also assigns volunteers to go to disaster areas. In addition to searching for missing victims, volunteers also interact directly with survivors, researchers are interested in examining how the communication carried out by volunteers during post-disaster conditions with volunteers' therapeutic communication to the survivors, Therapeutic communication has 4 stages, namely the pre-interaction stage, the orientation stage, the work stage and the termination stage. This study uses a qualitative descriptive method, the research informants are the Head of the Central LMI Emergency Response Section and representatives of the LMI Volunteers in Blitar City who also participated in the disaster location. The results of obtaining data from informants, residents still feel comfortable with the situation that occurs and are still burdensome for livelihoods.

Keywords: Therapeutic Communication, Volunteers, APG Semeru Disaster

IMPLEMENTASI QAULAN LAYYINA (QS. THAHA : 44) PENDAKWAH PADA PROGRAM Q&A DI METRO TV

2024-12-10T22:35:47+00:00

This study examines the implementation of the principle of qaulan layyina as mentioned in the Qur’an (QS. Taha: 44) within the context of Islamic preaching on Indonesian television, specifically in the Q&A program aired on Metro TV. Utilizing a descriptive qualitative approach supported by literature analysis, this research explores how preachers deliver religious messages with gentleness, empathy, and persuasion to a heterogeneous audience. The study highlights that the application of qaulan layyina is influenced by several factors, including the preacher’s personal understanding of Islamic ethical principles, their communication skills, and the structure of the television program. The findings demonstrate that most preachers succeed in maintaining a soft and inclusive tone, especially when responding to sensitive or controversial questions. Through this approach, they are able to minimize conflict, promote mutual respect, and uphold the core values of Islamic communication. This research contributes to the broader field of Islamic communication studies and offers practical insights for da’wah practices in modern media environments.

Keywords: Qaulan Layyina, Da’wah, Q&A Di Metro TV.

Zike Martha Public Relations and Transformation of Social Security Health Services Building Solid Community Relations

2024-09-13T02:04:06+00:00

ABSTRACT This study explores the role of Public Relations (PR) in building Community Relations and improving the quality of healthcare services for social security providers in Sawahlunto, West Sumatra. The research aims to analyze how PR practices influence community trust and the accessibility of healthcare services in this mining region. Using a qualitative approach, data was collected through in-depth interviews with key informants, including PR professionals and local community leaders. The results indicate that effective PR strategies can enhance public awareness of health services, increase community participation, and build stronger relationships between stakeholders. The study concludes that PR plays a crucial role in promoting healthcare services and addressing community concerns, which ultimately contributes to better healthcare outcomes.

Keywords: Community Relations, Public Relations, Healthcare Services, Social Security, Mining Sector

INTERTEXTUAL ANALYSIS OF PROPHET MUSA’S STORY (Q.S. AL-BAQARAH 67-71) AND ITS RELEVANCE TO CONTEMPORARY ISLAMIC COMMUNICATION AND DA'WAH

2025-02-24T23:08:35+00:00

ABSTRACT
This study examines the story of Prophet Musa in Q.S. Al-Baqarah 67–71 through Angelika Neuwirth’s intertextuality perspective, connecting it to Prophet Muhammad's preaching in Medina. The narrative emphasizes obedience, sincerity, and patience, which are essential for fostering multicultural societies. Using a qualitative descriptive-analytic approach, this research explores the interplay between Qur'anic narratives and other religious traditions, such as Judaism. The findings reveal that the command to sacrifice a cow conveys profound universal moral messages, such as the importance of compliance and sincerity in religious practices. These values are mirrored in Prophet Muhammad’s wisdom-, dialogue-, and empathy-based preaching strategies, particularly in addressing Medina's diverse community. This study contributes to Qur'anic studies by offering an intertextual perspective and practical guidance for contemporary Islamic preaching strategies that prioritize inclusivity and contextual relevance.

Keywords: intertextuality, Q.S. Al-Baqarah 67-71, Prophet Musa, Prophet Muhammad, universal values, preaching strategies.

Miftah’s Communication Model and Da’wah Strategy in Narcotics Prison on The Gus Miftah Official YouTube Channel

2024-07-28T01:50:24+00:00

Da’wah is an activity aimed at inviting, calling, or guiding humanity to do good, so they obey Allah’s commands and avoid His prohibitions. An effective communication model and strategy are crucial for the preacher in delivering dakwah so that the message conveyed can be received, understood, and applied by the audience in their daily lives. The focus of this research is to examine the communication model and digital dakwah strategy on Gus Miftah’s YouTube channel through one of the videos titled “Gus Miftah Visits Prisoners in Prison.” This research uses a narrative qualitative approach. Narrative research is a study that explores the lives of individuals or groups as told or documented. Based on the results of the research and analysis, it was found that Gus Miftah, in delivering his dakwah or sermon in the Narcotics Prison, utilized several communication models: the informative communication model (providing information), the persuasive communication model (inviting, motivating, and influencing), the recreational communication model (delivering with humor), and the extemporaneous communication model (noting key points and delivering them flexibly). Additionally, Gus Miftah, in his sermon or dakwah video at the Narcotics Prison, used two dakwah strategies: the sentimental strategy (appealing to feelings, emotions, or the heart) and the rational strategy (through reason and intellect).

Keywords: Communication, Da’wah, Startegy, Gus Miftah, Youtube

Optimization of Strategic Communication of the Center for Islamic History Studies of Lampung in the Development of the Islamic Civilization History Study Program UIN Raden Intan Lampung

2024-12-26T03:32:00+00:00

In the context of the development of the Islamic Civilization History Study Program, several challenges need to be overcome. One is the need to optimize strategic communication of the Lampung Center for Islamic History Studies as an integral part of the study program development efforts. Although the Lampung Center for Islamic History Studies has potential and resources, governance, transparency, and communication effectiveness challenges can affect the progress and quality of the study program. This study uses a qualitative research method consisting of a series of approaches to explore the Lampung Center for Islamic History Studies communication strategy in the development of the Islamic Civilization History Study Program at UIN Raden Intan Lampung, namely Participatory Interviews and Observations. Strategic communication optimization is the key to success in developing the Islamic Civilization History Study Program at UIN Raden Intan Lampung. Through a planned and effective communication approach, the Lampung Center for Islamic History Studies can achieve the goal of developing a better and sustainable study program. Improving the quality of research and publications is one of the positive impacts of optimized strategic communication. By developing a good communication strategy, the resulting research becomes more quality and relevant, and the results can be widely published, improving academic reputation and attracting the interest of students and other researchers

THE NEWS CONSTRUCTION OF "TGB EFFECT" BASED ON DISCOURSE ANALYSIS OF TEUN A. VAN DJIK ON DAILY NEWS OF LOMBOK POST AND SUARA NTB

2024-11-16T02:54:11+00:00

In news reporting, it cannot be separated from the reporting process of events, writing, selecting of information, and the publish of news results through mass media.The news event depiction is related to the representation of the event construction as reality built by journalists through written language by containing words, images, sentences,metaphors,language styles,and others.Newspapers through the discourse built are able to provide a choice whether something displayed is goodor not in society.

The TGB effect was an issue raised and published on local media which showed TGB's move to the Perindo Party which indirectly has an impact on a number of politiciansfromvariouspoliticalparties.Thetitleofthisresearchis"News Constructionof "TGBEffect"BasedonDiscourse Analysisof Teun A. VanDjikon DailyNewsofLombokPostandSuaraNTB"withafocusonthereporting construction of TGB Effect by using the Van Djik model, this type of research used qualitative research by using a critical paradigm approach. The finding of data through news texts related to the TGB effect, the data collection through unstructured interviews, and documentation.

The results of this research showed that the reporting of the TGB effect in theTeun A. Van Djik model contained three elements: First, the text. In this element, there weredifferencesinthechoiceofnewstitleswithcontentswhichwerenotmuch different. Second, the social cognition, both media used the schemas of role, person, and event. While social analysis contained the power practice and accessed to influence discourses.

Keywords:Discourseanalysis,TGBeffect,LombokPost,SuaraNTB

Communication Management Strategy in iNews Tv Makassar Promotional Ads

2024-08-26T08:09:50+00:00

Although digitalisation and social media have changed the advertising landscape, television remains one of the traditionally effective communication platforms to reach a wide audience. As a medium that offers high visibility and significant impact, television plays an important role in communication strategies, especially in the context of promotional advertising. This research aims to identify and analyse the communication management strategies implemented by iNews TV Makassar in managing promotional advertisements. Using a descriptive qualitative method, this study collected data through observation, in-depth interviews, and documentation to describe the practices and dynamics that occur. The main findings show that the main strategy implemented by iNews TV Makassar is effective advertisement management, which involves intensive cooperation with clients to ensure that they keep choosing iNews TV Makassar as their advertising platform. Quality of service is the main focus, with an emphasis on fulfilling the needs and wants of ad users as well as accuracy in delivering messages to match the expectations of ad agents. This research reveals the importance of good relationship management with ad users and service customisation to achieve optimal client satisfaction, which in turn contributes to the success of advertising promotion at iNews TV Makassar.

Keywords: Communication Management Strategy, Promotional Advertising, iNews Tv Makassar

SMAS Harapan Utama Batam's Integrated Marketing Communication: Strategy Preference

2025-03-28T09:43:19+00:00

The establishment of Senior High Schools (SMA) plays an important role in creating a quality education system and honing students' creativity. In addition, high schools also serve as a place for students to develop social skills, critical thinking, and prepare themselves to face challenges at the next level of education. The competition between public and private high schools drives the need for effective Integrated Marketing Communication (IMC) strategies to attract prospective students. With the increasing number of schools, each educational institution must be able to build strong appeal and reputation in the community. SMAS Harapan Utama Batam has implemented IMC such as advertising, digital marketing, sales promotion, and direct marketing. Advertising is used to increase public awareness of the school through various media, both print and digital. Digital marketing is increasingly being optimized in line with changing trends in information consumption, especially through social media platforms. Sales promotions such as registration fee discounts become an additional strategy to increase the interest of prospective students. Meanwhile, direct marketing allows for a more personal interaction between the school and prospective students. This study aims to evaluate the IMC used by the school with a descriptive quantitative method, using a Likert scale and surveys of 106 parents and guardians. The results show the highest preference for digital marketing through TikTok, followed by advertising, digital marketing through Instagram, sales promotion, and direct marketing. This shows that social media plays a significant role in the school's marketing strategy. These findings are expected to serve as input for SMAS Harapan Utama and similar schools to enhance marketing effectiveness and increase the number of students in the future.

Keywords: Country, Education, High School, Integrated Marketing Communication, Preference.