Strategi Literasi Dakwah Digital di Era Media Sosial TikTok: Tantangan dan Peluang
DOI:
https://doi.org/10.38073/pelita.v2i2.2189Keywords:
Digital Literacy, Social Media, TikTokAbstract
The development of digital technology has changed the communication landscape, including the spread of Islamic da'wah. As one of the fastest growing social media platforms in the world, TikTok has great potential to spread da'wah messages to a wider audience, especially the younger generation. However, the success of preaching on TikTok cannot be separated from the digital literacy of the preachers. Digital literacy is important to overcome several new challenges, including the spread of negative content, misinformation and disinformation that can damage the image of Islam. This research aims to identify effective digital literacy strategies for preachers who use TikTok as a medium for preaching. This study uses a qualitative approach to explore the challenges content creators face on TikTok, including how to manage content, build strong narratives, and interact with diverse audiences. In addition, this research examines the platform's ability to help TikTok reach a wider and more diverse audience, as well as the interactive features offered by TikTok in spreading da'wah, including interactive features used to enhance da'wah messages. We are also investigating opportunities to do this. The results show that a comprehensive digital literacy strategy, including understanding the TikTok algorithm, creativity in content creation, and audience interaction skills, will ensure the effectiveness of da'wah in improving this platform proves to be very important. With adequate content techniques, content creators can utilize TikTok's full potential to convey Islamic messages that are peaceful, inclusive and relevant to the challenges of the times.
Downloads
References
Aulia, Nahdatul. “Strategi Dakwah Kadam Sidik Melalui Media Tiktok.” Jurusan Manajemen, 2023.
Aziz, Muhajir Sulthonul. “WASILATUNA : Jurnal Komunikasi Dan Penyiaran Islam.” Komunikasi Dan Penyiaran Islam 03, no. 2 (2020): 36–50.
Dhora, Sony Tian, Ofi Hidayat, M. Tahir, Andi Asy’hary J. Arsyad, and Ahmad Khairul Nuzuli. “Dakwah Islam Di Era Digital: Budaya Baru ‘e-Jihad’ Atau Latah Bersosial Media.” Al Qalam: Jurnal Ilmiah Keagamaan Dan Kemasyarakatan 17, no. 1 (2023): 306. https://doi.org/10.35931/aq.v17i1.1804.
Efendi, Erwan, Mely Sahtriani, and Rama Noprialdi. “Peran Media Dalam Menyebar Luaskan Dakwah Di Platform Media Sosial.” Da’watuna: Journal of Communication and Islamic Broadcasting 4, no. 3 (2024): 962–70. https://doi.org/10.47467/dawatuna.v4i3.700.
Fadli, Adi. “Transformasi Digital Dan Moderasi Beragama: Memperkuat Ummatan Wasathan Di Indonesia.” Schemata: Jurnal Pasca Sarjana IAIN Mataram 12, no. 1 (2023): 1–14. https://journal.uinmataram.ac.id/index.php/schemata/article/view/7773.
Fairuz, Durrotul, Nur Kholis Eka Safitri, and Ahmad Hidayatullah. “Peran Teknologi Digital Dalam Menyebarkan Dakwah Islam Di Era Modern Dalam Konten YouTube Studio Al-Fusha TV.” Mu’ashir: Jurnal Dakwah Dan Komunikasi Islam 2, no. 1 (2024): 445–70. https://doi.org/10.35878/muashir.v2i1.1116.
Faisal Bakti, Andi, and Venny Eka Meidasari. “Trendsetter Komunikasi Di Era Digital: Tantangan Dan Peluang Pendidikan Komunikasi Dan Penyiaran Islam.” Prosiding Seminar Nasional Dharma Acarya 1, no. 1 (2018): 188–99.
Helmy, Muhammad, and Risa Dwi Ayuni. “Komunikasi Dakwah Digital : Menyampaikan Konten Islami Lewat Media Sosial Line ( Studi Deskriptif Pada Akun Line 3Safa ).” MUTAKALLIMIN: Jurnal Ilmu Komunikasi Vol. 2, no. 1 (2019): 23–29.
Ibad, M. Nashoihul. “Model Pembelajaran Komunikasi Pada Penggunaan Sosial Media Untuk Menanggulagi Penyebaran Berita Hoax Bagi Generasi Muslim Milenial.” Wasilatuna: Jurnal Komunikasi Dan Penyiaran Islam 2, no. 1 (2019): 53–73.
Ibad, M Nashoihul. “Pesan Dakwah Islam Analisis Semiotika (Studi Kasus Instagram @Mahakaryaanakbangsa).” Wasilatuna: Jurnal Komunikasi Dan Penyiaran Islam 03, no. 02 (2020): 163–81.
Ibad, M Nashoihul. “Pemasaran Online Memalui Instagram Secara Organik Ditengah Pandemic Covid-19 Magister Ilmu Komunikasi,” 2020.
Kamilah, Shafa Tasya, Putri Adiniyah Shoheh, Mufti Khairul Zain, and Meity Suryandari. “Analisis Konten Dakwah Dalam Aplikasi Tik Tok Di Kalangan Remaja.” ALADALAH: Jurnal Politik, Sosial, Hukum Dan Humaniora, 2023.
Kushardiyanti, Dessy, Zaenal Mutaqin, and Iman Nurchotimah Aulia Sholichah. “Tren Konten Dakwah Digital Oleh Content creator Milenial Melalui Media Sosial Tiktok Di Era Pandemi Covid-19 Trends Of Digital Da ’ Wah By Millenial Content creator Through Tiktok Social Media In The Covid-19 Pandemic Era.” Orasi : Jurnal Dakwah Dan Komunikasi 12, no. 1 (2021): 97–114.
Muhammad, Riyan, Milana Abdillah Subarkah, and Universitas Muhammadiyah Tangerang. “Strategi Dakwah Muhammadiyah Di Era Digitalisasi : Inovasi Dan Tantangan,” no. 4 (2024).
Murjiati, Wahyu. “Pengaruh Iklan Pada Aplikasi Tik Tok Terhadap Minat Beli Mahasiswa Manajemen Bisnis Syariah IAIN Palopo.” Dinamis : Journal of Islamic Management and Bussiness, 2022. https://doi.org/10.24256/dinamis.v4i1.3411.
Nadiyah, Dewi Laila. “Pemanfaatan Aplikasi Tik Tok Sebagai Media Pembelajaran Akidah Akhlak Di MTS NU Banat Kudus.” Al-Riwayah : Jurnal Kependidikan, 2021. https://doi.org/10.47945/al-riwayah.v13i2.393.
Oktavia, R, and R Rismawati. “Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, Dan.” Jurnal Ilmu Dan Riset …, 2022, 456. http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/download/4463/4467.
Pamungkas, Eqviesta Runtun, Yazida Ichsan, Vita Yuliana, and Tiara Indriarti. “Optimasi Tik Tok Sebagai Media Dakwah Bagi Generasi Milenial.” Al Manam: Jurnal Pendidikan Dan Studi Keislaman, 2022.
Putra, Robby Aditya, Exsan Adde, and Maulid Fitri. “Pemanfaatan Aplikasi Tiktok Sebagai Media Dakwah Terhadap Generasi Z.” Ath Thariq Jurnal Dakwah Dan Komunikasi 07, no. 01 (2023): 58–71. https://e-journal.metrouniv.ac.id/index.php/ath_thariq/article/view/6410.
Raharjo, Novianto Puji, and M Nashoihul Ibad. “Transformasi Pesantren Dalam Era Digital : Peluang Dan Tan- Tangan Dalam Aspek Dakwah Dan Pendidikan ( Pesantren Transformation in the Digital Age Digital : Opportunities and Challenges in the Aspects of Da ’ Wah and Education ) Informasi Artikel” 7 (2024): 7–15.
Randani, Yulia Nafa Fitri, Safrinal Safrinal, Jalimah Zulfah Latuconsina, and Muhammad Roy Purwanto. “Strategi Pemanfaatan Aplikasi Tik Tok Sebagai Media Dakwah Untuk Kaum Milenial.” At-Thullab : Jurnal Mahasiswa Studi Islam, 2021. https://doi.org/10.20885/tullab.vol3.iss1.art4.
Sabila, Arini Tika, and Mutrofin Mutrofin. “Urgensi Peningkatan Kualitas Literasi Keislaman Melalui Digitalisasi (Studi Pada Followers Tiktok Da’i Muda Husain Basyaiban.” Jurnal Dakwah Dan Komunikasi 8, no. 1 (2023): 45. https://doi.org/10.29240/jdk.v8i1.7335.
Sholihatul Atik Hikmawati, and Luluk Farida. “Pemanfaatan Media Tik Tok Sebagai Media Dakwah Bagi Dosen Iai Sunan Kalijogo Malang.” Al-Ittishol: Jurnal Komunikasi Dan Penyiaran Islam 2, no. 1 (2021): 1–11. https://doi.org/10.51339/ittishol.v2i1.215.
Sundari, Melani, Universitas Markaz, and Nurus Sunnah. “Media Sosial ( Tiktok ) Untuk Memperdalam Ilmu Fiqih Melalui Konten Dakwah.” Jis : Journal Islamic Studies 2, no. 2 (2024): 178–82.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 M. Nashoihul Ibad
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
