Madrasah Public Relations Management in Attracting Public Interest
DOI:
https://doi.org/10.38073/nidhomiyyah.v6i1.1984Keywords:
Public Relations Management, Madrasah Public Relations, Attracting Interest, Public InterestAbstract
Public relations (PR) is a critical aspect of educational institutions. This study aims to understand PR management and employs a qualitative method with a descriptive approach. The research findings reveal the PR strategies at MTs Al-Yasini, which include periodic work meetings between the principal and teachers concerning PR programs, providing optimal services to parents to attract public interest, and student presentations that captivate community interest. The challenges faced by the PR team at MTs Al-Yasini include the lack of parental concern for students’ and school-related issues. The school has taken measures to address these challenges by adopting a transparent approach, particularly in financial matters. Additionally, the school involves parents in discussions and decision-making processes related to school program planning. The school believes that such efforts will foster a sense of ownership among parents, as they feel valued as part of the school community. This study significantly contributes to our understanding of PR management in attracting public interest, particularly concerning strategies, activities, challenges, and solutions in PR practices.
Downloads
References
Alfiyanto, Afif, Febriyanti Febriyanti, Maryance Maryance, Muhammad Imanuddin, and Fitri Hidayati. “Peran Humas Dalam Manajemen Pemasaran Jasa Pendidikan Di Ma Almu’Awanah Pamulutan Ogan Ilir.” Eqien-Jurnal Ekonomi Dan Bisnis 10, no. 1 (2022): 468–71. https://doi.org/10.34308/eqien.v10i1.561.
Al-Muqsith, I. “Peran Public Relation Dalam Menarik Minat Peserta Didik Baru Di Madrasah Aliyah Al-Manaar Muhammadiyah Pameungpeuk Kabupaten Garut.” ALADALAH: Jurnal Politik, Sosial, Hukum … 2, no. 2 (2024). https://doi.org/10.59246/aladalah.v2i2.788.
Baharun, Segaf, Khonsa’ Nabila, and Muhammad Sofwan bin Harizan. “A Corelation between Poor Motivation and The Efficiency of Female Students in Speaking Skills at Indonesian Islamic Boarding School | ‘Alaaqah bayna Dha’f Al-Daafi’iyyah wa Kafaaah Thaalibah fi Mahaarah Al-Kalaam bi Al-Ma’had Al-Islaamiy Al-Induuniisiy.” Al-Ta’rib : Jurnal Ilmiah Program Studi Pendidikan Bahasa Arab IAIN Palangka Raya 11, no. 1 (June 8, 2023): 97–110. https://doi.org/10.23971/altarib.v11i1.6311.
Baharun, Segaf, and Muhamad Solehudin. “Artificial Learning Environment and Learning Independence in Arabic Learning: Mediating Effect of Learning Creativity.” Eurasian Journal of Educational Research 104, no. 104 (2023): 283–302.
Divina P, Amina, Ahmad Saifullah, and Maisyaroh. “Strategi Manajemen Humas Dalam Meningkatkan Citra Pendidikan Dasar.” Media Manajemen Pendidikan 5, no. 3 (2023): 389–400. https://doi.org/10.30738/mmp.v5i3.13574.
Dwiyama, Fajri, Adriani Adriani, Ismia Ismia, and Riska Oktafiana. “Manajemen Humas: Membangun Peran Masyarakat Pada Lembaga Pendidikan.” Adaara: Jurnal Manajemen Pendidikan Islam 10, no. 1 (2020): 63–71. https://doi.org/10.35673/ajmpi.v10i1.868.
Farisi, Yudik Al, and Muhammad Bakron Andre Setiawan. “Strategi Manajemen Humas Dalam Meningkatkan Branding Image Di Madrasah Aliyah Nurul Jadid.” JIIP - Jurnal Ilmiah Ilmu Pendidikan 6, no. 12 (2023): 10653–63. https://doi.org/10.54371/jiip.v6i12.3407.
Inayati, Mahfida, Mulyadi Mulyadi, and Ali Nurhadi. “Analisis Peningkatan Mutu Lembaga Pendidikan Pesantren Melalui Manajemen Humas.” Evaluasi: Jurnal Manajemen Pendidikan Islam 7, no. 2 (2023): 229–42. https://doi.org/10.32478/evaluasi.v7i2.1631.
Ja’far. “Manajemen Pemasaran Jasa Pendidikan Dalam Menarik Peserta Didik Baru Di MI Melalui Hubungan Masyarakat.” Nidhomiyyah: Jurnal Manajemen Pendidikan Islam 5, no. 1 (2023): 15–25. https://doi.org/10.38073/nidhomiyyah.v5i1.1203.
Kasus, Studi, D I Madrasah, Tsanawiyah Al, Amiriyah Blokagung, Universitas Kh, Mukhtar Syafaat, and Blokagung Banyuwangi. “MANAJEMEN HUMAS DALAM MENINGKATKAN CITRA LEMBAGA,” 2024, 177–84. https://doi.org/10.32478/msfass72.
Khorotunniswah, Luthfi. “Manajemen Hubungan Masyarakat Dalam Membangun Citra Lembaga.” Jurnal Kependidikan Islam 10, no. 2 (2020): 176–89. https://doi.org/10.15642/jkpi.2020.10.2.176-189.
Nababan, Marina Letara, Nasib Tua Lumban Gaol, and Winarti Agustina. “Manajemen Strategi Dalam Meningkatkan Pengelolaan Lembaga Pendidikan Anak Usia Dini Pada Era 4.0.” Jurnal Ilmiah Cahaya Paud 5, no. 2 (2023): 84–95. https://doi.org/10.33387/cahayapd.v5i2.6879.
Nahdliyah, Amirotun, and Aliah Uhwatun Hasanah. “Meningkatkan Partisipasi Masyarakat.” Jurnal Manajemen Pendidikan Islam Darussalam (JMPID 3, no. 2 (2021): 193–207. https://doi.org/10.30739/jmpid.v3i2.1316.
Novitasari, Nurul, Nur Lailatul Fitri, and Ati Ni’matur Rohmah. “Peran Manajemen Humas Dalam Meningkatkan Kualitas Promosi Penerimaan Peserta Didik Baru Di TK Dharma Wanita Singgahan Tuban TP. 2021/2022.” JECED : Journal of Early Childhood Education and Development 4, no. 2 (2022): 129–42. https://doi.org/10.15642/jeced.v4i2.2136.
Prabandari, Diah Ayu, Ahmad Supriyanto, Ahmad Yusuf Sobri, and Rahmat Fadhli. “Strategi Humas Meningkatkan Partisipasi Masyarakat Dalam Kegiatan Sekolah.” Jurnal Manajemen Pendidikan: Jurnal Ilmiah Administrasi, Manajemen Dan Kepemimpinan Pendidikan 3, no. 2 (2022): 179–91. https://doi.org/10.21831/jump.v3i2.45799.
Rahmatulloh, Rahmatulloh. “Peran Manajemen Humas Dalam Meningkatkan Partisipasi Masyarakat Di MTSN 2 Lamongan.” Jurnal Administrasi Pendidikan Islam 2, no. 2 (2020): 108–23. https://doi.org/10.15642/japi.2020.2.2.108-123.
Rizki, Alpiq, and M. Hady Al Asy Ary. “Manajemen Humas Dalam Peningkatan Mutu Pendidikan Di Madrasah Tsanawiyah Negeri 1 Rantauprapat.” Edu Society: Jurnal Pendidikan, Ilmu Sosial Dan Pengabdian Kepada Masyarakat 1, no. 3 (2023): 335–41. https://doi.org/10.56832/edu.v1i3.111.
Rusyanti, Titik, Yaser Arafat, and Destiniar. “Manajemen Hubungan Masyarakat Dalam Membangun Citra Sekolah.” Jurnal Educatio 7, no. 3 (2021): 753–62. https://doi.org/10.31949/educatio.v7i3.1218.
Supriyanto, zuhriyo dwi yazid zamkhasyah. “Peran Humas Dalam Upaya Meningkatkan Minat Pendaftaran Peserta Didik Baru.” Jurnal Manajemen Pendidikan 08 (2020): 332–43.
Werdiningsih, Wilis. “Manajemen Humas Dalam Meningkatkan Peran Komite Sekolah Di PAUD Sabila Ponorogo.” Al-Idaroh: Jurnal Studi Manajemen Pendidikan Islam 4, no. 1 (2020): 108–22. https://doi.org/10.54437/alidaroh.v4i1.155.
Winarto, Andri, Eka Mahmud, and Akhmad Muadin. “Manajemen Humas Dalam Membangun Citra Lembaga: Studi Multisitus Di STAI Sangatta Dan STIPER Sangatta Kutai Timur.” Sustainable Jurnal Kajian Mutu Pendidikan 6, no. 1 (2023): 159–69. https://doi.org/10.32923/kjmp.v6i1.3355.
Zachrofi, Shazrin Syafiq, Tri Fatimah, and Wilianda Munthe. “Strategi Manajemen Humas Dalam Penerimaan Peserta Didik Baru (Studi Kasus Di MTsS Al-Washliyah Simpang Marbau, Labuhanbatu Utara).” Jurnal Pendidikan, Ilmu Sosial, Dan Pengabdian Kepada Masyarakat 1, no. 2 (2021): 276–83. https://doi.org/10.56832/edu.v1i2.101.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Ja’far Ja'far
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
