Dalwa Islamic Economic Studies: Jurnal Ekonomi Syariah

Halal Education and Promotion

2024-06-12T03:37:11+00:00

The purpose of this article is to explain the role of education and promotion of halal business in Indonesia. This research uses qualitative research methods with a literature study approach based on several related articles and other scientific journals. The results of the discussion show that the role of education involving the community and awareness of sustainable behavior increases rapidly when offline and online initiatives are combined. Other education is a systematic process that aims to provide their full potential in intellectual and emotional aspects in improving about halal products, especially in countries with a majority Muslim population. with halal business education, society must integrate knowledge about halal products into the formal education curriculum by providing special training for professionals in the food, cosmetics, pharmaceutical and other services industries related to halal products. Meanwhile, halal business promotion includes various initiative programs aimed at increasing awareness, understanding and use of halal products and services. Namely, it is implemented by the government, non-government organizations and private companies to encourage consumption of halal products and support the halal industry.

Efektivitas Digital Marketing Produk Cicil Emas Pada Bank Syariah Indonesia

2024-11-14T03:49:58+00:00

Digital marketing is an important element in sharia banking marketing, including gold installment products. This article aims to analyze the effectiveness of the digital marketing strategy for gold installment products at Bank Syariah Indonesia (BSI) KCP Mojokerto Surodinawan. This research uses a qualitative descriptive method with a case study approach. Data was collected through interviews with banks as well as secondary data in the form of relevant literature and annual reports. The research results show that the digital marketing strategies implemented, such as marketing via social media, the BSI Mobile application, educational content, and email marketing, have proven effective in reaching a wider audience, increasing interaction, and optimizing marketing costs. Social media is the main platform for conveying information, while the BSI Mobile application provides easy access for customers. Nevertheless, challenges such as increasing people's digital literacy and industrial competition remain the focus of improvement. It can be concluded that the implementation of innovative and data-based digital marketing strategies plays a significant role in supporting the growth of gold installment products in accordance with sharia principles.