Reconstruction of the Concept of Islamic Educational Public Relations in the Qur’an through Ibn ‘Araby’s Symbolic Metaphors
DOI:
https://doi.org/10.38073/almunawwarah.v2i1.4715Keywords:
Islamic Educational Public Relations, Qur’anic Communication, Ibn ‘Araby’s Symbolic MetaphorAbstract
This study aims to examine the concept of public relations in Islamic education from a Qur’anic perspective by employing Ibn ‘Araby’s symbolic–metaphorical approach. The research is motivated by the tendency to understand public relations in Islamic educational institutions primarily as a technical–managerial function, which often overlooks its normative, ethical, and spiritual dimensions. This study adopts a qualitative library research method, utilizing primary sources such as the Qur’an, classical and contemporary tafsir works, and Ibn ‘Araby’s major writings, including Fuṣūṣ al-Ḥikam and al-Futūḥāt al-Makkiyyah. Data analysis is conducted through thematic analysis and a hermeneutic–philosophical approach to reconstruct a Qur’an-based model of public relations in Islamic education. The findings indicate that public relations in Islamic education constitutes an integral part of the Islamic value system, functioning to build social, moral, and spiritual relationships between educational institutions and society. Qur’anic communication principles—such as qaulan sadīdan, qaulan balīghan, qaulan ma‘rūfa, qaulan karīma, qaulan layyina, and qaulan maysūra—serve as normative foundations for ethical and effective communication. The integration of Ibn ‘Araby’s symbolic metaphor approach enriches Islamic educational public relations with a transformative dimension, positioning communication as a meaningful, ethical, and spiritually grounded process that fosters public trust and social harmony.
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References
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Rizal, Saiful. “Humas Dalam Perspektif Manajemen Pendidikan Islam.” Idarah (Jurnal Pendidikan Dan Kependidikan) 3, no. 1 (2019): 16–36. https://doi.org/10.47766/idarah.v3i1.610.
Rizal, Saifur. “Humas Dalam Perspektif Manajemen Pendidikan Islam.” IDARAH: Jurnal Pendidikan Dan Kependidikan 3, no. 1 (2019): 16–36.
Sari, Milya, and Asmendri Asmendri. “Penelitian Kepustakaan (Library Research) Dalam Penelitian Pendidikan IPA.” Natural Science: Jurnal Penelitian Bidang IPA Dan Pendidikan IPA 6, no. 1 (2020): 41–53. https://doi.org/10.15548/nsc.v6i1.1555.
Sauri, Sofyan. “Pendekatan Semantik Frase Qaulan Sadida, Ma’rufa, Baligha, Masyura, Layyina, Dan Karima Untuk Menemukan Konsep Tindak Tutur Qurani,” n.d. http://file.upi.edu/Direktori/FPBS/JUR._PEND._BAHASA_ARAB/195604201983011-SOFYAN_SAURI/jurnal2/PENDEKATAN_SEMANTIK__FRASE__QAULAN_SADIDA.pdf.
Sugiarto, J. “Public Relations Management of the Institution Islamic Education.” JPEM: Journal of Perspectives on … 01, no. 01 (2025): 13–18.
Wahid, Abd Hamid, and Istianatul Hasanah. “Reorientasi Humas Dalam Lembaga Pendidikan Islam.” Al-Tanzim: Jurnal Manajemen Pendidikan Islam 03, no. 02 (2019): 25–36. https://doi.org/http://doi.org/10.33650/al-tanzim.v3i2.670.
Wello, Muhammad Basri, and Lely Novia. Developing Interpersonal Skills: Mengembangkan Keterampilan Antar Pribadi. CV. Beta Aksara, 2021.
Adlini, Miza Nina, Anisya Hanifa Dinda, Sarah Yulinda, Octavia Chotimah, and Sauda Julia Merliyana. “Metode Penelitian Kualitatif Studi Pustaka.” Edumaspul: Jurnal Pendidikan 6, no. 1 (2022): 974–80. https://doi.org/10.33487/edumaspul.v6i1.3394.
Akastangga, Muhammad Dedad Bisaraguna. “Metafora Dalam Tarjuman Al-Ashwaq Karya Ibnu ’Arabi (Kajian Semiotik-Pragmatik).” Jurnalistrendi: Jurnal Linguistik, Sastra, Dan Pendidikan 5, no. 1 (2020): 27–46. https://ejournalunwmataram.org/index.php/trendi/article/download/208/157.
———. “Metafora Metafora Dalam Puisi Kerinduan Ibnu ‘Arabi (Kajian Semiotik-Pragmatik).” Jurnalistrendi: Jurnal Linguistik, Sastra, Dan Pendidikan 5, no. 1 (2020): 27–46.
Buana, Cahya. “Nature Symbols and Symbolism in Sufic Poems of Ibn Arabi.” Karsa: Journal of Social and Islamic Culture 25, no. 2 (2017): 434–56. https://doi.org/10.19105/karsa.v25i2.1304.
Chotimah, Chusnul. “Strategi Komunikasi Lembaga Pendidikan Dengan Masyarakat.” Ebook Lingkar Media Yogyakarta, 2017.
Farah, Lubna. “The Symbolism in Mystical Poetry of Ibn Arabi.” Al-Ehsan 15, no. 01 (2021): 93–108. https://alehsan.gcuf.edu.pk/index.php/alehsan/article/view/36.
Firdaus, Muhamad. Tafsir Simbolis Sufi: Antara Ibn ’Araby Dan Al-Qushayri. Edited by Agus Ali Dzawafi. Edisi 1. Serang: Penerbit A-Empat Anggota IKAPI, 2021.
Gultom, Fadly Mart. Kebijakan Pendidikan Keagamaan Islam Di Indonesia. Deepublish, 2020.
Hasaniyah, Nur, Faisol, and Murdiono. “Stilistika Al- Qur’an: Memahami Bentuk -Bentuk Komunikasi Metafora Dalam Surat Ali Imran.” Arabi: Journal of Arabic Studies 8, no. 2 (2023): 217–29. https://doi.org/10.24865/ajas.v8i2.509.
Jaelani, Dian Iskandar. “Manajemen Public Relations (Humas) Pendidikan Islam: Kajian Tematik Al-Quran Dan Hadits.” Istawa: Jurnal Pendidikan Islam (IJPI) 3, no. 2 (2018): 57–96. https://doi.org/10.24269/ijpi.v3i2.1501.
Karimah, Anik Niswatul. “Model Kepemimpinan Pembelajaran Kepala Madrasah Dalam Meningkatkan Kinerja Guru Berbasis Sustainable Development Goals (SDGs): Studi Multikasus Di MAN Lumajang Dan MAS Ma’arif NU Nurul Islam Bades Pasirian Lumajang.” Universitas Islam Negeri Maulana Malik Ibrahim, 2025.
Kejora, Sangga Cumbuan. “Strategic Management of Public Relations in Islamic Education Institutions to Build Public Image and Increase Public Interest.” J-Mpi 5, no. 2 (2021): 112–20.
Kemenag Republik Indonesia. “Al-Qur’an Indonesia.” Aplikasi, n.d.
Ma’sum, Toha. “Eksistensi Manajemen Pemasaran Dalam Membangun Citra Lembaga Pendidikan.” Intelektual: Jurnal Pendidikan Dan Studi Keislaman 10, no. 2 (2020): 133–53.
Maulana, Pasha Syahritsa, and Subhan Afifi. “Analisis Peran Dan Fungsi Public Relations Di Lembaga Pendidikan Islam.” Jurnal Mahasiswa Komunikasi Cantrik 1, no. 2 (2021): 147–62. https://doi.org/10.20885/cantrik.vol1.iss2.art7.
Muis, Abdul. “Manajemen Hubungan Masyarakat Dalam Melibatkan Partisipasi Masyarakat Di Sekolah Menengah Kejuruan Islam Al-Mursyidiyah Mayang-Jember Tahun 2021/2022.” Pascasarjana Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember, 2022.
Murni. “Konsep Manajemen Humas Pada Lembaga Pendidikan Islam.” Jurnal Intelektualita 5, no. 1 (2017): 26–45. https://doi.org/http://dx.doi.org/10.22373/ji.v5i1.4352.
Muslim, Muhammad Ghoust, and Pathur Rahman. “Membangun Akhlak Yang Indah Pada Era Globalisasi Dalam Perspektif Al-Qur’an Terhadap Interaksi Agama.” AL-Ikhtiar: Jurnal Studi Islam 2, no. 3 (2025): 234–42.
Mustika, Jesinta Moza. “Hermeneutika Wujud Ibn ‘Arabi: Studi Atas Struktur Metafora Dalam Wacana Al-Haqiqah Al-Muhammadiyyah.” UIN Sunan Kalijaga Yogyakarta, 2025.
Nazar, Muhammad, Mardjoko Iris, and Sindy Febrianisa. “Penggunaan Metafora Dalam Tarjuman Al-Ashwaq Karya Ibnu ‘Arabi (Tinjauan Semantik).” Tafhim Al-’Ilmi: Jurnal Pendidikan Dan Pemikiran Islam 15, no. 1 (2023): 113–26. https://doi.org/10.37459/tafhim.v15i01.6796.
Parman, Mazlina, and Nurazmallail Marni. “Sufi Symbols In Poems Of Ibn ’Arabi And Hamzah Fansuri.” UMRAN: Journal of Islamic and Civilizational Studies 02 (2021): 21–38. https://doi.org/10.11113/umran2021.8n2.498.
Putri, Asriani, Dewi Haryati, and Syafaatul Habib. “Building A Positive Image Of Islamic Educational Institutions By Understanding The Values Of Public Relations Management Of Islamic Education Based On The Qur’an.” Faiyadhah: Journal of Islamic Education Management 1, no. 1 (2025): 51.
Rahmat, Abdul. Hubungan Sekolah Dan Masyarakat: Mengelola Partisipasi Masyarakat Dalam Peningkatan Mutu Sekolah. Zahir Publishing, 2021.
Ridho, Moch. “Diskursus Disabilitas Dalam Al-Qur’an: Tafsir, Paradigma, Dan Praktik Di Lembaga Pendidikan.” Mata Kata Inspirasi, 2023.
Rizal, Saiful. “Humas Dalam Perspektif Manajemen Pendidikan Islam.” Idarah (Jurnal Pendidikan Dan Kependidikan) 3, no. 1 (2019): 16–36. https://doi.org/10.47766/idarah.v3i1.610.
Rizal, Saifur. “Humas Dalam Perspektif Manajemen Pendidikan Islam.” IDARAH: Jurnal Pendidikan Dan Kependidikan 3, no. 1 (2019): 16–36.
Sari, Milya, and Asmendri Asmendri. “Penelitian Kepustakaan (Library Research) Dalam Penelitian Pendidikan IPA.” Natural Science: Jurnal Penelitian Bidang IPA Dan Pendidikan IPA 6, no. 1 (2020): 41–53. https://doi.org/10.15548/nsc.v6i1.1555.
Sauri, Sofyan. “Pendekatan Semantik Frase Qaulan Sadida, Ma’rufa, Baligha, Masyura, Layyina, Dan Karima Untuk Menemukan Konsep Tindak Tutur Qurani,” n.d. http://file.upi.edu/Direktori/FPBS/JUR._PEND._BAHASA_ARAB/195604201983011-SOFYAN_SAURI/jurnal2/PENDEKATAN_SEMANTIK__FRASE__QAULAN_SADIDA.pdf.
Sugiarto, J. “Public Relations Management of the Institution Islamic Education.” JPEM: Journal of Perspectives on … 01, no. 01 (2025): 13–18.
Wahid, Abd Hamid, and Istianatul Hasanah. “Reorientasi Humas Dalam Lembaga Pendidikan Islam.” Al-Tanzim: Jurnal Manajemen Pendidikan Islam 03, no. 02 (2019): 25–36. https://doi.org/http://doi.org/10.33650/al-tanzim.v3i2.670.
Wello, Muhammad Basri, and Lely Novia. Developing Interpersonal Skills: Mengembangkan Keterampilan Antar Pribadi. CV. Beta Aksara, 2021.
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