Pendampingan Pemasaran UMKM Melalui Katalog Produk di Dusun Ngepel Desa Sempu Ponorogo
DOI:
https://doi.org/10.38073/almuazarah.v4i1.5958Keywords:
MSMEs, Marketing, Product Catalog, ABCD, Ngepel HamletAbstract
Village-level MSMEs have economic potential that can be developed by utilizing community assets. However, product marketing is still limited because there is no structured promotional media available. This activity aims to identify MSME potential and assist in marketing through a product catalog using the Asset-Based Community Development (ABCD) approach in Ngepel Hamlet, Sempu Village, Ponorogo. The methods used include observation, data collection, communication with business actors, documentation, as well as the stages of discovery, dream, design, and destiny. The results show that there are eight MSMEs with various products, and seven of them were included in a printed catalog spanning nine pages. The catalog was distributed through BUMDes and the Village Hall to broaden product awareness. The assistance helps provide marketing media, organize product information, and boost MSMEs' confidence in expanding their market.
Downloads
References
Abas, Saehu, Casda Waluya, Apip Abdul Latif, dkk. “Penguatan Potensi Lokal Untuk Pengembangan Umkm Kerupuk Pareredan Melalui Pendekatan ABCD (Asset Based Community Development) Di Desa Silebu Kuningan Jawa Barat Saehu.” Etos: Jurnal Pengabdian Masyarakat 6, no. 1 (2024): 68–78.
Aini, Afifah Nur, Azza Nazilah, dan Ninda Risdavianing Putri. “Pendampingan pada Pengembangan Potensi Wisata Gunung Gedeg di Desa Barurejo Melalui Pendekatan Asset Based Community Development.” Al Basirah Jurnal Pengabdian Masyarakat 3, no. 1 (2023): 18–26.
Alam, Fatih Wahyu, M. Wildan Khoirul Azka, Pramudita Nur Cahyani, dkk. “Pendampingan Usaha Toko Kelontong dengan Metode ABCD Sebagai Upaya Peningkatan Ekonomi dan Literasi Keuangan Syariah.” Jurnal Ragam Pengabdian 2, no. 1 (2025): 37–44. https://doi.org/10.62710/mnn8sa61.
Alkadafi, Muammar, Syukran Tauby, dan Nurul Lovi Andini. “Pengembangan Kelembagaan Badan Usaha Milik Desa Dalam Menggerakkan Ekonomi Desa Di Provinsi Riau.” PUBLIKA : Jurnal Ilmu Administrasi Publik 7, no. 1 (2021): 1–18. https://doi.org/10.25299/jiap.2021.vol7(1).6562.
Bukit, Ferry Rahmat Astianta, Gea Geby A.S, dan Irvan Fahmi. “PEMBUATAN WEBSITE KATALOG PRODUK UMKM UNTUK PENGEMBANGAN PEMASARAN DAN PROMOSI PRODUK KULINER WEBSITE CREATION PRODUCT CATALOG MSMEs FOR MARKETING AND PROMOTION Dalam perekonomian Indonesia UMKM merupakan kelompok usaha yang tahan terhadap berbagai macam.” JURNAL PENGABDIAN DAN PEMBERDAYAAN MASYARAKAT 3, no. 2 (2019): 229–36.
Fajar, Hafidz Al. “PEMBERDAYAAN MASYARAKAT BERBASIS SUMBER DAYA LOKAL MELALUI PENDEKATAN ABCD UNTUK MENCAPAI SDG 1 : TANPA KEMISKINAN Focus : Jurnal Pekerjaan Sosial.” Focus : Jurnal Pekerjaan Sosial 7, no. 2 (2024): 142–58. https://doi.org/10.24198/focus.v7i2.58936.
Fatmawati, Putri Dwi, dan Asidigisianti Surya Patria. “PERANCANGAN KATALOG PRODUK UMKM WAWA FOOD AND COOKIES.” Jurnal Desgrafia 1, no. 1 (2023): 133–44. https://doi.org/https://doi.org/10.26740/desgrafia.v1i1.54795.
Habibullah, Habibullah, dan Diana Airawaty. “Optimalisasi Media Sosial Untuk Meningkatkan Pemasaran UMKM Di Era Digital.” Jurnal Pelayanan Masyarakat 1, no. 4 (2024): 178–85. https://doi.org/10.62951/jpm.v1i4.943.
Kamelia, Dina, Ayu Asari, Kristina Shinta P, dan Iefant Prasetya Nugroho. “Pembuatan Katalog Produk Digital Dan Kode QR Untuk Mitra Usaha Sepatu Yaiki Di Desa Karangdieng, Kabupaten Mojokerto.” Kesejahteraan Bersama : Jurnal Pengabdian Dan Keberlanjutan Masyarakat 2, no. 3 (2025): 204–13. https://doi.org/10.62383/bersama.v2i3.1896.
Maq, Mumu Muzayyin, Sangrila Puspita Dewi, Muktar Muktar, Nining Suningrat, dan Joni Wilson Sitopu. “Pendampingan Balai Desa Dalam Mengembangkan BUMDes Untuk Meningkatkan Perekonomian Masyarakat.” Journal Of Human And Education (JAHE) 4, no. 5 (2024): 185–91. https://doi.org/10.31004/jh.v4i5.1439.
Mathie, Alison, dan Gord Cunningham. “From clients to citizens: Asset-based Community Development as a strategy for community-driven development.” Development in Practice 13, no. 5 (2003): 474–86. https://doi.org/10.1080/0961452032000125857.
Priastuty, Chairunnisa Widya, Astri Wulandari, Hanna Wisudawaty, dan Jasmine Alya Pramesthi. “PERENCANAAN DAN PERANCANGAN E-KATALOG KELOMPOK UMKM APARTEMEN TRANSIT UJUNG BERUNG.” KRIDA CENDEKIA 3, no. 03 (2025). https://www.kridacendekia.com/index.php/jkc/article/view/245.
Qusairi, Ahmad, Asep Rahmatullah, Dino Afrija, dan Eman Rahmadi. “Pemberdayaan Jamaah Yasinta Pada Kawasan Penyangga Industri PT PIER Melalui Tanaman Apotik Hidup.” Al Mu’azarah: Jurnal Pengabdian Kepada Masyarakat 3, no. 2 (2026): 1–14. https://doi.org/10.38073/almuazarah.v3i2.4207.
Rofi, Andini, dan Nadhir Salahuddin. “Membangun Kerjasama Strategis Berbagai Pihak Untuk Perubahan Masyarakat Refleksi Pengalaman KKN Menggunakan Metode ABCD.” Jurnal Pengabdian Masyarakat Bangsa 3, no. 10 (2025): 5250–58. https://doi.org/10.59837/jpmba.v3i10.3489.
Rulik Tri Wahyuning. Pelaku UMKM Keripik Pisang Laris Manis. Ponorogo, t.t.
Sarkawi, Sarkawi, Abdul Khair, Kafrawi Kafrawi, Zunnuraeni Zunnuraeni, dan Moh Saleh. “Pemanfaatan Potensi Badan Usaha Milik Desa Sebagai Daya Ungkit Anggaran Pendapatan Dan Belanja Desa.” Journal Kompilasi Hukum 5, no. 1 (2020): 56–73. https://doi.org/10.29303/jkh.v5i1.34.
Sartika, Dewi, Anti Imelia, Carissa Lilian Putri, dkk. “OPTIMALISASI PROMOSI DAN PEMASARAN PRODUK UMKM MELALUI PEMBUATAN KATALOG SEBAGAI STRATEGI PENGUATAN EKONOMI LOKAL DI KELURAHAN KEDAMAIAN Dewi.” Jurnal Pengabdian Teknologi Tepat Guna 7, no. 1 (2026): 25–31. https://doi.org/https://doi.org/10.47942/jpttg.v7i1.2225.
Sidik, Ahmad, Fathan Fadhil, Lukman Dwi, dkk. “Pendampingan dan sosialisasi kepada umkm dengan metode abcd sebagai upaya peningkatan ekonomi masyarakat.” PROSIDING KAMPELMAS 2, no. 1 (2023): 129–39.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Fikrul 'Ilmi Nafi'uddin, Mahendra Mahendra, Choirunnisa' Al Mubarokah, Ananda Utsniatun Khasanah, Ariful Helmi Junaidi, Fery Diantoro
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
