Pemetaan Arah Bisnis BUMDes Laksana Berkah, Sumedang Menggunakan Metode Strength, Weakness, Opportunity, and Threat
DOI:
https://doi.org/10.38073/almuazarah.v4i1.5834Keywords:
Innovation Management, Mind Mapping, Pamulihan Village, SWOT, Village-Based EnterpriseAbstract
BUMDes Laksana Berkah in Pamulihan Village has business development potential but still faces several challenges, including low levels of community understanding and involvement, limited marketing and human resource capacity, and dependence on income from cooperation with the Nutrition Fulfillment Service Unit (Satuan Pelayanan Pemenuhan Gizi/SPPG). This community service activity aimed to map the internal and external conditions of BUMDes and formulate development strategies toward business independence. The method employed a participatory qualitative approach, with data collected through field observations and Focus Group Discussions (FGD) involving BUMDes managers and relevant stakeholders. The data were analyzed through community mapping, including actor and problem mapping to identify conditions and relationships among stakeholders, mind mapping to identify business potentials and challenges, and Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis to formulate BUMDes development strategies. The results showed that BUMDes has strengths in social capital, teamwork, institutional support, and business networks, but still faces weaknesses in marketing, community involvement, and human resource capacity. The resulting strategies include marketing digitalization, strengthening partnerships, developing businesses based on local potential, and diversifying revenue sources to enhance BUMDes independence and sustainability.
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